Organisational Self-understanding and the Strategy Process: Strategy Dynamics in Scania and Handelsbanken
2005 (English)Doctoral thesis, monograph (Other academic)
This thesis investigates the role of organisational self-understanding in strategy
processes. The concept of organisational self-understanding denotes members’
understanding of their organisation’s identity. The study illustrates that strategy
processes in companies are processes of self-understanding. During strategy making,
strategic actors engage in the interpretation of their organisation’s identity.
This self-understanding provides guidance for strategic action while it at the
same time implies understanding strategic action from the past.
Organisational self-understanding is concerned with the maintenance of institutional
integrity. In order to achieve this, those aspects of self-understanding
that have become particularly institutionalised need to develop in a continuous
manner. Previous literature on strategy and organisational identity has put too
much emphasis on the stability/change dichotomy. The present study shows that
it is possible to maintain continuity even in times of change. Such continuity can
be established by avoiding strategic action that is perceived as disruptive with
regard to self-understanding and by providing interpretations of the past that
make developments over time appear as free from ruptures. Self-undertsanding
is hence an inherently historical phenomenon.
Empirically, this study is based on in-depth case studies of strategy processes
in two large Swedish companies, namely the truck manufacturer Scania and the
bank Handelsbanken. In each of the companies, three strategic themes in which
organisational self-understanding has become particularly salient are studied.
Place, publisher, year, edition, pages
JIBS Dissertation Series, ISSN 1403-0470 ; 27
strategy, organizational identity, history, change management, organizational self-understanding, continuity, scania
IdentifiersURN: urn:nbn:se:hb:diva-8116Local ID: 2320/10050ISBN: 91-89164-57-1OAI: oai:DiVA.org:hb-8116DiVA: diva2:888999
Marknadstekniskt Centrum (MTC)2015-12-222015-12-22