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Avoiding to get stuck in a successful business model: Dynamic business model adaptation from a path dependence perspective
University of Borås, Swedish School of Textiles.
University of Borås, Swedish School of Textiles.
2014 (English)Conference paper (Refereed)
Abstract [en]

Abstract The phenomenon of business models is receiving increasing attention in entrepreneurship research. One central challenge in the literature on business models is the question how business models can remain flexible in a changing business context. While there is agreement among scholars that business models need to be adapted, experience shows that successful business models often become inert as firms mature. In this paper we draw upon path dependence literature to discuss how firms can avoid getting stuck in their business model. We identify the options of (1) either unlocking locked-in business models or (2) avoiding the occurrence of a lock-in. We elaborate on business model development along the cases of three Swedish textile companies. The pursuit of unplanned opportunities narrows down the scope of available options and leads to the emergence of a path. On the other hand, business models also include strategic options that widen the past or at least help avoiding a complete lock-in.

Place, publisher, year, edition, pages
Keyword [en]
business model, change, entrepreneurship, textile industry, path dependence
National Category
Business Administration
Research subject
Textiles and Fashion (General)
URN: urn:nbn:se:hb:diva-7170Local ID: 2320/13545OAI: diva2:887878
3rd international conference on path dependence in Berlin, 17-18/2 2014.
Available from: 2015-12-22 Created: 2015-12-22

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Brunninge, OlofWramsby, Gunnar
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