Beyond mass customisation: Mass individualisation
2009 (English)Conference paper (Other academic)
For some years customers have been able to purchase mass customized garments on the Internet and “Design your own...” is very often used to attract the customer. Most of the products are standard products that the customer are allowed to change in a number of predetermined ways. Design however is something more than just choosing the colour or changing the length of the arms, it also involves changing the silouette and the whole expression of the garment. The idea is to create the basis for a new type of design and manufacturing that allows true own design for everybody.
Place, publisher, year, edition, pages
mass customisation, fashion design, knitting, Fashion Design
IdentifiersURN: urn:nbn:se:hb:diva-6279Local ID: 2320/5804OAI: oai:DiVA.org:hb-6279DiVA: diva2:886966
AUTEX 2009 World Textile Conference, İzmir, Turkey
Tack till Ulf Göthager på Ivanhoe och Simon Hjelte, Lotta Hjelte på SOMconcept.