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Marketplace Ulricehamn
University of Borås, School of Business and IT. (Swedish Institute for Innovative Retailing)
2013 (English)Report (Other academic)
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [en]

The ESF-funded project “Future Business Development”, carried out by the City Association in Ulricehamn, has as its main objectives the improvement of the business climate, the reversal of a negative trend and development of the retail sector in Ulricehamn. Supportive tools to reach those objectives have been the training of employees and retailers in store communication and service encounters, and establishing a common vision of the future. This report presents the conclusions of an evaluation made by the Swedish Institute for Innovative Retailing (siir) regarding activities undertaken in the past and an analysis of what further actions should be considered. It has been produced in collaboration with Lars Wallberg and Jessica Strand, business development managers in Ulricehamn, and is addressed to retailers, businessmen, politicians, and the general public.

Place, publisher, year, edition, pages
Univesity of Borås: Swedish Institute for Innovative Retailing , 2013.
Rapporter från Handelslabbet, 2013:3
Keyword [en]
Retailing, Retailing
National Category
Business Administration
Research subject
Bussiness and IT
URN: urn:nbn:se:hb:diva-4575Local ID: 2320/12310ISBN: 978-91-85659-91-3OAI: diva2:883958
The report is the property of Ulricehamn CityföreningAvailable from: 2015-12-17 Created: 2015-12-17

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fulltext(551 kB)24 downloads
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File name FULLTEXT01.pdfFile size 551 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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Sundström, Malin
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