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Perceptions of Social Media: A Joint Arena for Voters and Politicians?
Nordic Council of Ministers, NORDICOM.
2015 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 36, no 2, 65-78 p.Article in journal (Refereed) Published
Abstract [en]

While observers have focused on the political use of social media when exploring theirdemocratic potential, we know little about users’ perceptions of these media. These perceptionscould well be important to understanding the political use of social media. Inexploring users’ perceptions, the article asks whether politicians and voters view socialmedia in a similar way, and to what extent they consider social media to be an apt arenafor political communication. Within a Norwegian context, which may prove useful as acritical case, and using the technological frames model, we find that although voters’ andpoliticians’ opinions are not that dissimilar overall, politicians are more likely to recognizethe political communicative role of social media. However, social media do indeed havethe potential to become arenas for political mobilization among groups that traditionallyare less visible in political arenas.

Place, publisher, year, edition, pages
Göteborg: Nordicom, 2015. Vol. 36, no 2, 65-78 p.
Keyword [en]
political communication, social media, perceptions, voters, politicians, Norway
National Category
Social Sciences
Research subject
URN: urn:nbn:se:norden:org:diva-4266DOI: 10.1515/nor-2015-0017OAI: diva2:881698
Available from: 2015-12-11 Created: 2015-12-11 Last updated: 2015-12-11

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