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After the Performance: A Mayor’s Diary on Facebook
Nordic Council of Ministers, NORDICOM.
2015 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 36, no 2, 51-64 p.Article in journal (Refereed) Published
Abstract [en]

In May 2010, the Best Party won the municipal elections in Reykjavik, and the party’sleading figure, comedian Jón Gnarr, was appointed Mayor of Reykjavik. During the electioncampaign, the party ‘performed democracy’ by playing with irrational, satirical discoursesthat challenged traditional discourses within political public spheres. Soon afterhis inauguration, Gnarr began a Facebook page called ‘The Mayor’s Diary’ on which hewrote openly about the challenges faced by a newcomer to politics. Approximately 10%of the Icelandic population follows his profile. This article presents an analysis of thecommunication conducted on the Mayor’s Diary, particularly of how Facebook as a mediaenvironment conditions the Mayor’s performative manoeuvres and, correspondingly, howthe subversive discourses galvanised in the election campaign can begin ricocheting backwhen discussions move from cultural public spheres to political public spheres.

Place, publisher, year, edition, pages
Göteborg: Nordicom, 2015. Vol. 36, no 2, 51-64 p.
Keyword [en]
democracy, Facebook, public sphere, networked publics, Reykjavik, Best Party
National Category
Social Sciences
Research subject
URN: urn:nbn:se:norden:org:diva-4265DOI: 10.1515/nor-2015-0016OAI: diva2:881689
Available from: 2015-12-11 Created: 2015-12-11 Last updated: 2015-12-11

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