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Polymedia Distinctions: The Sociocultural Stratification of Interpersonal MediaPractices in Couple Relationships
Nordic Council of Ministers, NORDICOM.
2015 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 36, no 2, 33-50 p.Article in journal (Refereed) Published
Abstract [en]

“Polymedia”, a concept introduced by Madianou and Miller (2012), refers to the everydayconditions of abundant media resources. Whereas such conditions imply that the classificatoryprocesses concerning media as cultural properties become increasingly complex, fewstudies have tried to produce a general picture of how interpersonal media practices arepart of sociocultural reproduction. This study is based on a nationwide survey conductedin Sweden in 2012 and focuses on mediated communication among “polymedia couples”(39 percent of all Swedish couples). The article demonstrates that sociocultural factors areimportant for explaining media uses, also when media accessibility is more or less unlimited,and pinpoints how preferences for certain modalities of communication are linked toother lifestyle practices as markers of taste. Most notably, email communication attains ahigher sociocultural status than online chat functions and social media, testifying to theenduring significance of asynchronous, text-based communication in a longer format as aculturally distinctive mode of intimate communication.

Place, publisher, year, edition, pages
Göteborg: Nordicom, 2015. Vol. 36, no 2, 33-50 p.
Keyword [en]
close relationships, cultural distinction, interpersonal communication, media use, new media, polymedia, social space
National Category
Social Sciences
Research subject
URN: urn:nbn:se:norden:org:diva-4264DOI: 10.1515/nor-2015-0015OAI: diva2:881685
Available from: 2015-12-11 Created: 2015-12-11 Last updated: 2015-12-11

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