Barriers to adapt eCommerce by rural microenterprises in Sweden: a case study
2014 (English)In: International Journal of Knowledge and Research in Management and E-Commerce, ISSN 2231-203X, E-ISSN 2231-0339, Vol. 4, no 1, 1-7 p.Article in journal (Refereed) Published
Research has shown that small and medium-sized enterprises (SMEs) are rapidly adopting the e-commerce. However, there is nearly no research into how microenterprises are adopting eCommerce. Present paper focus on microenterprise adaption of eCommerce in terms of barriers in relation to already known research on SMEs. A case study, carried out by 12 microenterprises to find out barriers to adapt eCommerce had been done. The empirical results show that the microenterprises share most of the barriers to adapt the eCommerce with studies of SMEs, but also reveal additional factors affecting adaptation option of eCommerce; supplier agreement, communication and customer strategy. Conclusions are that microenterprises need additional support and communication and customer strategy to adapt eCommerce, depending of their requirement and needs of eCommerce.
Place, publisher, year, edition, pages
2014. Vol. 4, no 1, 1-7 p.
microenterprises, barriers, eCommerce
Economics and Business
Research subject Complex Systems – Microdata Analysis
IdentifiersURN: urn:nbn:se:du-20303OAI: oai:DiVA.org:du-20303DiVA: diva2:874173