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Proactive Fashion Design for Sustainable Consumption
2012 (English)In: Nordic Textile Journal, ISSN 1404-2487, Vol. 1, 60-69 p.Article in journal (Refereed) Published
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [en]

This article presents a study that investigates product satisfaction in the context of clothing. The paper furthermore presents suggestions on how this knowledge can be used to create proactive fashion design for sustainable consumption. One of the main challenges in today’s consumer society is how to design products that encourage consumers to engage in more environmentally responsible behaviour, sustainable consumption. This paper opens the discussion on how to change current unsustainable consumption behaviour related to clothing through a visionary, far-sighted design approach. Designers can create future-oriented sustainable designs that can transform consumption patterns towards more sustainable ones. Design for sustainability can thus be a redirective practice that aims for sustainable consumption, and the ways in which fashion design can be a proactive process with this aim will be described. This article shows why emotional satisfaction and enhancing a product’s quality and other intrinsic characteristics are most important when attempting to extend the product’s lifetime. Furthermore, this paper shows that services can create an opportunity to extend the enjoyable use of a product and offer satisfaction to consumers in a sustainable manner.

Place, publisher, year, edition, pages
The Textile Research Centre: Swedish School of Textiles , 2012. Vol. 1, 60-69 p.
Keyword [en]
proactive design, PSS, sustainable design, sustainable consumption, emotional satisfaction
National Category
Other Humanities
Research subject
Textiles and Fashion (General)
URN: urn:nbn:se:hb:diva-1571Local ID: 2320/12343OAI: diva2:869629
Available from: 2015-11-13 Created: 2015-11-13 Last updated: 2016-03-14

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