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Strategic communication intervention to stimulate interest in research and evidence-based practice: A 12-year follow-up study with registered nurses
Sahlgrenska Academy, University of Gothenburg, Sweden.
Sahlgrenska Academy, University of Gothenburg, Sweden.
Jönköping University, School of Health and Welfare, HHJ, Dep. of Nursing Science. Jönköping University, School of Health and Welfare, HHJ. ADULT.
2016 (English)In: Worldviews on Evidence-Based Nursing, ISSN 1545-102X, E-ISSN 1741-6787, Vol. 13, no 1, 42-49 p.Article in journal (Refereed) Published
Abstract [en]

BACKGROUND: Bridging the research-practice gap is a challenge for health care. Fostering awareness of and interest in research and development (R & D) can serve as a platform to help nurses and others bridge this gap. Strategic communication is an interdisciplinary field that has been used to achieve long-term interest in adopting and applying R & D in primary care.

AIM: The aim of the study was to evaluate the impact of a strategic communication intervention on long-term interest in R & D among primary care staff members (PCSMs) in general and registered nurses (RNs) in particular.

METHODS: This prospective intervention study included all members of the PCSMs, including RNs, in a Swedish primary care area. The interest of PCSMs in R & D was measured on two occasions, at 7 and 12 years, using both bivariate and multivariate tests.

RESULTS: A total of 99.5% of RNs gained awareness of R & D after the first 7 years of intervention versus 95% of the remaining PCSMs (p = .004). A comparison of the two measurements ascertained stability and improvement of interest in R & D among RNs, compared with all other PCSMs (odds ratio 1.81; confidence interval 1.08-3.06). Moreover, the RNs who did become interested in R & D also demonstrated increased intention to adopt innovative thinking in their work over time (p = .005).

LINKING EVIDENCE TO ACTION: RNs play an important role in reducing the gap between theory and practice. Strategic communication was a significant tool for inspiring interest in R & D. Application of this platform to generate interest in R & D is a unique intervention and should be recognized for future interventions in primary care. Positive attitudes toward R & D may reinforce the use of evidence-based practice in health care, thereby making a long-term contribution to the patient benefit.

Place, publisher, year, edition, pages
2016. Vol. 13, no 1, 42-49 p.
Keyword [en]
communication; dissemination; research-to-practice gap; intervention; primary care; registered nurses; R&D interest
National Category
URN: urn:nbn:se:hj:diva-28236DOI: 10.1111/wvn.12109ISI: 000370483100006PubMedID: 26462140ScopusID: 2-s2.0-84958153835OAI: diva2:865951
Available from: 2015-10-29 Created: 2015-10-29 Last updated: 2016-09-06Bibliographically approved

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