Strategic communication intervention to stimulate interest in research and evidence-based practice: A 12-year follow-up study with registered nurses
2016 (English)In: Worldviews on Evidence-Based Nursing, ISSN 1545-102X, E-ISSN 1741-6787, Vol. 13, no 1, 42-49 p.Article in journal (Refereed) Published
BACKGROUND: Bridging the research-practice gap is a challenge for health care. Fostering awareness of and interest in research and development (R & D) can serve as a platform to help nurses and others bridge this gap. Strategic communication is an interdisciplinary field that has been used to achieve long-term interest in adopting and applying R & D in primary care.
AIM: The aim of the study was to evaluate the impact of a strategic communication intervention on long-term interest in R & D among primary care staff members (PCSMs) in general and registered nurses (RNs) in particular.
METHODS: This prospective intervention study included all members of the PCSMs, including RNs, in a Swedish primary care area. The interest of PCSMs in R & D was measured on two occasions, at 7 and 12 years, using both bivariate and multivariate tests.
RESULTS: A total of 99.5% of RNs gained awareness of R & D after the first 7 years of intervention versus 95% of the remaining PCSMs (p = .004). A comparison of the two measurements ascertained stability and improvement of interest in R & D among RNs, compared with all other PCSMs (odds ratio 1.81; confidence interval 1.08-3.06). Moreover, the RNs who did become interested in R & D also demonstrated increased intention to adopt innovative thinking in their work over time (p = .005).
LINKING EVIDENCE TO ACTION: RNs play an important role in reducing the gap between theory and practice. Strategic communication was a significant tool for inspiring interest in R & D. Application of this platform to generate interest in R & D is a unique intervention and should be recognized for future interventions in primary care. Positive attitudes toward R & D may reinforce the use of evidence-based practice in health care, thereby making a long-term contribution to the patient benefit.
Place, publisher, year, edition, pages
2016. Vol. 13, no 1, 42-49 p.
communication; dissemination; research-to-practice gap; intervention; primary care; registered nurses; R&D interest
IdentifiersURN: urn:nbn:se:hj:diva-28236DOI: 10.1111/wvn.12109ISI: 000370483100006PubMedID: 26462140ScopusID: 2-s2.0-84958153835OAI: oai:DiVA.org:hj-28236DiVA: diva2:865951