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Välgörenhet är kryddan av rikedom: filantropi inom svenska företag
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Alternative title
Charity is the spice of riches : philanthropy in Swedish corporations (English)
Abstract [sv]

Filantropi inom företag har sedan länge varit ett fenomen utanför Sverige. Dock har filantropin brett ut sig inom Sverige de senaste åren och blir allt populärare av olika anledningar. Till exempel säger vissa företag att de känner en skyldighet att hjälpa de som har det sämre och de inom sin omgivning.Baserat på svar från intervjuer gjorda med sju olika respondenter från sju olika svenska företag, syftar denna uppsats till att svara på hur svenska företag arbetar med filantropi och vad som motiverar dem till att göra det.Resultatet tyder på att svenska företag arbetar med filantropi på ett centraliserat sätt och att informationen om arbetet kommuniceras mestadels internt, för att engagera och motivera personalstyrkan samt även för att ses som en attraktiv arbetsgivare. Filantropi kan även användas som en strategi för att stärka ett varumärke, samla politiska resurser och motverka negativ kritik.

Abstract [en]

Philanthropy within corporations has for a long time been a phenomenon outside of Sweden. However, philanthropy has spread throughout Sweden in recent years and is for various reasons becoming more popular. For example corporations say that they feel an obligation to help those who have it worse and also those in their environment.Based on answers gathered from interviews with seven different respondents from seven different Swedish corporations, this essay means to answer the question of how Swedish corporations work with philanthropy and what motivates them to do so.The result indicates that Swedish corporations work with philanthropy in a centralized manner and that information about this work is communicated mostly internally, to engage and motivate the staff but also to be seen as an attractive employer. Philanthropy can also be used as a strategy to strengthen a brand, gather political resources and combat negative criticism.This essay is written in Swedish.

Place, publisher, year, edition, pages
2015. , 34 p.
Keyword [en]
Philanthropy, Charity, CSR, Swedish corporations, Branding, Corporate communication, Employer branding
Keyword [sv]
Filantropi, Välgörenhet, CSR, Svenska företag, Varumärkesbyggande, Företagskommunikation, Employer branding
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-977OAI: oai:DiVA.org:hb-977DiVA: diva2:865914
Subject / course
Business Administration
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2015-11-06 Created: 2015-10-29 Last updated: 2015-11-09Bibliographically approved

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CiteExportLink to record
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  • apa
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