Change search
ReferencesLink to record
Permanent link

Direct link
Pentagon <3 Hollywood = sant: En studie i hur vida Pentagons involvering i filmskapande bidrar till ökad etnocentrism
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

This paper is on propaganda in popular culture, with a main focus on therelations between propaganda and ethnocentrism. The object of this paper hasbeen the movie Godzilla (2014) on which I conducted a qualitative discourseanalysis to extract a deeper meaning of the movie. The theories that I've usedin this paper are: postcolonialism, orientalism, ethnocentrism and Us-and-Them. By using these theories in combination with my qualitative discourseanalysis I've been able to establish a clear pattern of the relationship betweenpropaganda in film and ethnocentrism. The way the film choses to portray itsdifferent elements defines they way the elements are interpeted by theviewer, which causes the viewer to feel a strengthened ethnocentrism. Thispaper also offers a discussion on the consequences of that relationship.

Place, publisher, year, edition, pages
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-46801OAI: diva2:862103
Subject / course
Media and Communications Science
Educational program
International Communication Programme, 180 credits
Available from: 2015-10-21 Created: 2015-10-20 Last updated: 2015-10-21Bibliographically approved

Open Access in DiVA

fulltext(320 kB)37 downloads
File information
File name FULLTEXT01.pdfFile size 320 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Media and Journalism
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 37 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 71 hits
ReferencesLink to record
Permanent link

Direct link