Sponsor's created value of sponsorship: An examination of the different dimensions of commitment as drivers of value creation
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 55 p.
Sponsorship, Relationship Value, Effectiveness, Efficiency, Commitment, Relationship benefits, Shared Values, Trust.
IdentifiersURN: urn:nbn:se:miun:diva-26098Local ID: FÖ-V15-A1-056OAI: oai:DiVA.org:miun-26098DiVA: diva2:861346
Subject / course
Business Administration FE1
Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits
Roxenhall, Tommy, Docent
Johanson, Martin, Professor