Herzberg's Motivation Factors in A Gamification Environment: How motivational factors may be applied to game design in order to describe the experience of a serious game
Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
This paper is aimed to analyze how the Motivators in Herzberg's Two-Factor theory can be applied to a game design framework, namely the MDA-framework. This is done by evaluating a feature called Detailed Feedback System which is a gamification layer aimed towards evaluating photos from predetermined categories. The evaluation is done by letting participants use the Detailed Feedback System, and later letting them participate in an online survey on how it felt to use the feature. In this paper Self-Determination Theory and the Likert-scale is used in order to find a variance in their answers. This is later explored in a comparison matrix exploring which aspects of each theoretical framework may be the most prominent. The results are also analyzed to find variance in the final result, in order to find how significant the variance is in motivation and enjoyment, and why I conclude these findings to be positive.
Place, publisher, year, edition, pages
2015. , 52 p.
Motivation, MDA-framework, Herzberg, Game Design, Gamification.
Computer and Information Science
IdentifiersURN: urn:nbn:se:his:diva-11577OAI: oai:DiVA.org:his-11577DiVA: diva2:858355
Subject / course
Serious Games - Master's Programme
Alklind Taylor, Anna-Sofia, PhD in informatics
Backlund, Per, Associate Professor of Informatics