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Är utseendet viktigt?: En tentativ jämförelse mellan lekmäns ochformgivares uppfattningar avmusikaffischer
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Are looks important? : A comparison between laymen’s and designers’impressions of music posters (English)
Abstract [sv]

Rapporten syftade till att undersöka om det finns likheter och skillnader mellanutbildade formgivares och lekmäns uppfattningar avseende formgivna alster.Semistrukturerade intervjuer genomfördes med tre formgivare och tre lekmän,kring tre definierade kategorier, avseende utseendet på fem musikaffischer. Detre kategorierna var åsikter kring affischernas informationskvalité, estetik ochhantverk.Individuell smak tycktes påverka åsikterna kring affischerna mer än utbildningoch erfarenhet inom formgivning. Formgivare föreföll uppleva informationensom tydlig, samtidigt som lekmännen inte gjorde det. Formgivarna märkte flersmå detaljer jämfört med lekmän. Lekmännen märkte sällan typografiska fel.En affisch kunde vara för avancerad för en lekman, den kunde också vara för fulför en formgivare. Det fanns ett mellanläge där båda grupper uppfattadeinformationen och utseendet som bra och tilltalande. Lekmännen tyckte oftareatt tydlig information var viktigare än ett bra utseende.En slutsats i rapporten är att målgruppsanalyser tycks vara viktiga att genomföraeftersom formgivarnas åsikt om vad som var tydligt och informativt inte alltidstämde överens med lekmännens. Med sådana kan den grafiska designen blimer ändamålsenlig och troligen få ett bättre resultat.

Abstract [en]

The purpose of this thesis was to examine if there are similarities and differences between educated graphic designer’s and laymen’s opinions when viewing design work.Semi-structured interviews were conducted with three graphic designers and three laymen. The interviews focused on three defined categories regarding the design of five music posters. The three categories were opinions about the posters’ quality of information, aesthetics and craftsmanship.Individual preferences seemed to affect opinions of the posters more than education and experience in graphic design. Designers sometimes experienced the information as clear, while the laymen did not. Designers also noticed more small details compared to the laymen. The laymen seldom noticed typographic errors.A poster could be too advanced for a layman, it could also be too ugly for a graphic designer. There was a middle ground where both groups thought the information to be clear and the poster to be aesthetically pleasing. The laymen more often considered clear information to be more important than good aesthetics.To conduct target group analyses seems to be the most important conclusion from this thesis since the designer’s opinions on what was considered clear and informative did not always correlate with the view of the laymen. With such analyses the graphic design can be more purposeful and probably produce a better result.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Graphic design, semi-structured interviews, information quality, aesthetics
Keyword [sv]
Grafisk design, semistrukturerad intervju, informationskvalité, estetik
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:du-19469OAI: oai:DiVA.org:du-19469DiVA: diva2:854628
Available from: 2015-09-17 Created: 2015-09-17

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