Marknadsföring på Twitter: Vilken dag och tidpunkt är optimal?
Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Twitter and social media has a big impact on the modern society. Companies uses Twitter and other social Medias as marketing channels to reach multiple customers. The purpose of this research was to get an insight on what day and time that businesses get the most respondents on Twitter. The focus area is the social media Twitter and the way to use the 140 characters available. Efficiency and profitability are key factors for business firms so if they know when the prospective and existing customers are most receptive to a message you can obtain an advantage which may be important in the future. The factors comes down to time, specifically time and day. To reach a conclusion on this matter the scientific report at hand will use business analytics to analyze data from Twitter to reach this conclusion. The data used for this analyze is from five companies with a Swedish market and based on two months April 2015 and May 2015.
Place, publisher, year, edition, pages
2015. , 32 p.
Business analytics, Dashboard, Twitter, Analyze, Marketing
IdentifiersURN: urn:nbn:se:his:diva-11517OAI: oai:DiVA.org:his-11517DiVA: diva2:853726
Subject / course
Information Systems - Business Intelligence
Gudfinnsson, Kristens, Doktorand