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Gamers preferenser för användargränssnitt på en spelrelaterad webbplats
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Gamers preferences for user interfaces on a game-related website (English)
Abstract [sv]

Användargränssnittsdesign är en stor del av en webbsidas intryck och förändras

snabbt i takt med teknologins utveckling och trender. Men det gäller även att

locka rätt användare. Hur lockar en webbsida till sig rätt målgrupp?

Målet med rapporten var att analysera målgruppen gamers utifrån hur de

upplever det grafiska användargränssnittet på en spelrelaterad webbsida.

Rapporten behandlar även översiktitligt om aktuella trender för webbdesign

tilltalar gamers.

Undersökningen utfördes i två delar. I den första delen undersöktes 20 av de

största spelrelaterade webbsidornas användargränssnitt. Under del två

genomfördes en enkät och intervjuer med målgruppen gamers. I både enkäten

och intervjuerna fick respondenterna ta ställning till olika mockups av en fiktiv

webbsida.

Det var stor skillnad på vad gamers ansåg vara tilltalande jämfört med hur de

analyserade webbsidorna såg ut. Exempelvis var endast 25 % av de analyserade

webbsidorna mörka medan 71,9 % av respondenterna föredrog en mörk layout.

Abstract [en]

User interface design is a big part of a websites impression and changes quickly

with new technology and design trends. But it is also necessary to attract the

right users. How does a website attract their target audience?

The goal with this thesis was to analyse gamers, as a target audience, to see how

they perceive the graphical user interface on a gaming-related website. The

thesis will also briefly touch on the current trends in web design, and if they are

appealing to gamers.

The study was conducted in two stages. The first stage examined the user

interfaces of 20 of the most popular gaming-websites. During stage two, a

quantitative survey and a few interviews was conducted. Both the survey and

the interview asked the respondents to choose between different

implementations of user interface elements on a fictitious website mock-up.

There was a significant difference in the studied graphical user interfaces and

what the gamers preferred. For example, only 25% of the analysed webpages

was dark, while 71.9% of the respondents in the survey preferred the darker

user interface.

Place, publisher, year, edition, pages
2015.
Keyword [en]
gamer, UI, user interface, webpage, web design
Keyword [sv]
gamer, UI, användargränssnitt, webbsida, webbdesign
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:du-19302OAI: oai:DiVA.org:du-19302DiVA: diva2:853164
Available from: 2015-09-11 Created: 2015-09-11

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