En studie om digital skyltning: Användning av digitalskyltning inom dagligvaruhandel
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The usage of digital signs is growing significantly in today’s society. Digital signage refers to the use of digital display technology in order to reach out to consumers while they are in a shopping environment and, likely, in a mood to buy. The aim of this study is to understand the new concept and the impact that digital signage has on grocery store owners as well as potential customers, and how to improve the value of digital signs in a grocery store. Through interviews with potential customers and shop assistants this study gave an understanding of how potential customers wants the content to be shown on digital signs. Also that shop assistants are in need of a change to succeed with the concept of digital signage. The result shows that a key point to success when working with digital signage is to keep your audience expectations positive towards the content on the signs. Increasing the value of the content on the digital signs increases the customers expectations in a positive way.
Place, publisher, year, edition, pages
2013. , 28 p.
Informatik Student Paper Bachelor (INFSPB), SPB 2015.36
IdentifiersURN: urn:nbn:se:umu:diva-108422OAI: oai:DiVA.org:umu-108422DiVA: diva2:852869
En anonym dagligvarubutik
Digital Media Production
Danielsson Öberg, Karin