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Online communications in tour operators marketing strategies: A case study on how and why do tour operators integrate online communication in their marketing strategies
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of new knowledge regarding the online marketing strategies in the outbound tourism market. 

Place, publisher, year, edition, pages
2015. , 67 p.
Keyword [en]
tour operators, marketing strategy, online communications, tourism
National Category
Engineering and Technology
URN: urn:nbn:se:hh:diva-29412OAI: diva2:852318
Subject / course
European Marketing
Available from: 2015-09-08 Created: 2015-09-08 Last updated: 2015-09-08Bibliographically approved

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