Change search
ReferencesLink to record
Permanent link

Direct link
Effect of music on customer's behavior in ourchassing process
Halmstad University.
Halmstad University.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Marketing is a tool that must always be sharpened to meet the market needs. In a world of constant evolution, marketers are looking for new ways to attract and capture the attention of consumers. The emergence of new forms of marketing makes sales experience increasingly rich and increasingly difficult. The points of sale must offer originality to rival and beat the competition in all aspects. The use and stimulation of the senses through sensory marketing makes more satisfactory consumer experience and allows to differentiate in the market. Different theories say that music is an atmospheric element that influences consumer behavior. However, these writings do not take into account demographic factors. Nevertheless a difference between generation is present in the way of consuming. The study is focused on Generation Y in order to know the specificities of this one. In fact, generation Y has evolved in a very intense musical framework and it would be interesting to observe their behavior in-store face a stimulus in order to analyze the influence.

Place, publisher, year, edition, pages
2015. , 65 p.
National Category
Economics and Business
URN: urn:nbn:se:hh:diva-29399OAI: diva2:851703
Available from: 2015-09-08 Created: 2015-09-07 Last updated: 2015-09-08Bibliographically approved

Open Access in DiVA

fulltext(5211 kB)76 downloads
File information
File name FULLTEXT01.pdfFile size 5211 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Halmstad University
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 76 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 83 hits
ReferencesLink to record
Permanent link

Direct link