Merchandising Techniques in Halmstad Hypermarkets
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
In order to enhance brand image and attract customers, retailers used and implement different techniques such as merchandising. These techniques allow retailers to differentiate their offer from competitors.
The purpose of this thesis is to examine the merchandising techniques used by hypermarkets in Halmstad in order to force the customer purchasing more.
The result of the study shows that there is several merchandising techniques, described in theory, which are used by hypermarkets in Halmstad to strengthen the customer’s purchasing act.
This thesis gives insights to retailers as to which merchandising techniques are used and what are the differences in this use between the three hypermarkets studied.
This study also provides information about the techniques that should be part of retailers’ marketing and retailing strategic planning.
Place, publisher, year, edition, pages
2015. , 74 p.
Merchandising Hypermarkets Marketing
IdentifiersURN: urn:nbn:se:hh:diva-29391OAI: oai:DiVA.org:hh-29391DiVA: diva2:851544
Subject / course
2015-05-29, Högskolan i Halmstad, Halmstad, 16:36 (English)
Reinert, Venilton, Professor
Hilmersson, Mikael, Professor