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Resor, identitet och status: En kvalitativ studie om unga vuxnas resemotivationer
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med studien var att undersöka varför unga vuxna väljer att resa. Vidare ämnade studien att identifiera vilka faktorer som påverkar en ung vuxen vid val av resmål. Tidigare forskning visade att resor generellt kan användas som medel för att stärka och bekräfta en individs identitet samt sociala status. Studiens teoretiska utgångspunkter var Bauman och Mays teorier kring livsstil och konsumtion, Bourdieus begrepp distinktion, smak, socialt, kulturellt, ekonomiskt samt symboliskt kapital och Poons teorier kring nya turister. Studien består av åtta kvalitativa intervjuer med unga vuxna i åldrarna 18-25 år. Intervjuerna spelades in och materialet transkriberades. Transkriberingarna kodades med marginalmetoden och fyra teman identifierades. Dessa teman var: motivation, upplevelse, status samt identitet. De analyserades sedan med hjälp utav tidigare forskning samt de teoretiska utgångspunkterna. Resultatet visade att studiens unga vuxna använder resor för att stärka den egna identiteten. De använder även resor för att stärka socialt status. Detta är en omedveten faktor som gör att unga vuxna väljer att resa samt påverkar deras val av resmål.

Abstract [en]

The purpose of this study was to examine why young adults choose to travel. Furthermore, the study aimed to identify the factors that influence a young adult when selecting destinations. Previous research showed that travel in general can be used as a means to strengthen and confirm an individual's identity and social status. The theoretical starting points were Bauman and May’s theories on lifestyle and consumption, Bourdieu's concept of distinction, taste, social, cultural, economic and symbolic capital and Poon’s theories of new tourists. The study consists of eight interviews with young adults aged 18-25. The interviews were recorded and transcribed. The material was later encoded with the margin method and four themes were identified. These themes were: motivation, experience, status and identity. They were later analyzed with the help of previous research and the theoretical tools. The results showed that the study’s young adults use trips to strengthen their own identity. They also use trips to strengthen their social status. This is an unconscious factor which makes young adults decide to travel. It also influence their choice of destination.

Place, publisher, year, edition, pages
2015. , 36 p.
Keyword [en]
Young adult, travel, identity, social status, experience, motivation
Keyword [sv]
Unga vuxna, resor, identitet, status, upplevelse, motivation
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-28138OAI: oai:DiVA.org:sh-28138DiVA: diva2:849626
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2015-08-31 Created: 2015-08-29 Last updated: 2015-08-31Bibliographically approved

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CiteExportLink to record
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