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Three One Million Dollar Questions: An exploratory study on how the entrepreneurial process affects opportunity realization of Swedish INVs.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: With the high pace global market development we are experiencing that

there is a need for entreprenurs to always be alert and seize opportunities when they

appear, espcially in the SME- sector. Researchers have during the years worked with

questions surrounding the area of International New Ventures, different opportunity

aspects and entreprenurial processes. However there seems to be a gap in the research

surrounding the correlation between these related areas and how it effects the opportunity

realization process. This gap has lead the researchers to the purpose and the research

question stated below.

Research question: What is the role of the entrepreneurial process in opportunity

realization of Swedish INVs?

Purpose: To conduct an exploratory study to further the knowledge within the field of

opportunity realization within Swedish INVs and to see the impact that the

entrepreneurial process in the shape of Causation and Effectuation logics has in terms of

the realization process.

Methodology: The researchers worked through an abductive approch with an exploratory

purpose where the empirical findings were gathered from four different case companies

that operated in different business sectors. Semi-structured interviews were conducted in

order to collect primary data, founded in the qualitative method background.

Conclusion: The conclusion shows that a correct assessment of the capabilities of the

entrepreneur is extremely important. Failing to provide a correct assessment may lead to

a misinterpreted opportunity which may lead to a failure in terms of Opportunity

realization. The authors concluded that the role of the entreprenerial process is very

central in the Opportunity realization process, especially in the beginning of the venture.

Place, publisher, year, edition, pages
Keyword [en]
International business, internatinal entrepreneurship, international new ventures, entrepreneurial process, causation & effectuation, opportunity realization.
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-45879OAI: diva2:848816
Subject / course
Business Administration - Marketing
Educational program
International Business Strategy, Master Programme 60 credits
Available from: 2015-08-26 Created: 2015-08-26 Last updated: 2015-08-26Bibliographically approved

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