Tidningsdöden: En studie om lokalpressens överlevnad i det digitala Sverige
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The purpose of this study is to investigate the future of the Swedish newspaper industry.
A special interest is taken in local newspapers and its distinguishing features. Our aim is
to achieve a better understanding of the development of the Swedish newspaper in light
of the looming threath of the death of newspapers. Will print media survive or is the
industry forced to a migration to digital platforms? How are newspapers affected by this
structural change in an advertisement-driven market? We performed a small case study
on Norrtelje Tidning in addition to a historical study of the Swedish newspaper industry.
Two-sided market theory was utilized in combination with a model describing actors,
activities and resources in a network. This theoretical framework provided an overview
of the prevailing market for newspapers, advertisers, and customers which facilitated
further analysis of the intricate relations between these groups. The results reveal that
the future for print media looks grim, however the uniqueness of content of local
newspapers will probably ensure its survival in one form or the other for the foreseeable
Place, publisher, year, edition, pages
2015. , 54 p.
Dagstidningsmarknaden, tidningar, tidningsmarknaden, tidningsdöden, ARA, aktörer, resurser, aktiviteter, tvåsidiga marknader, tidningsupplaga, betalningsmodell, Norrtelje tidning, prenumeranter, betalningsvilja, online, nättidning, onlinetidningar, lokalpress
IdentifiersURN: urn:nbn:se:uu:diva-260776OAI: oai:DiVA.org:uu-260776DiVA: diva2:848396
Subject / course
Systems in Technology and Society Programme