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How to cool in the big pool: A qualitative study on how firms can implement collaborative consumption and promote sustainability to gain international competitive advantage
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Research Questions: How can firms implement the phenomena of collaborative consumption in their value chain and promote sustainability as a core value to gain international competitive advantage?

Purpose: The purpose of this thesis is to identify how a firm can successfully implement the concept of collaborative consumption into their value chain and how to promote sustainability to gain international competitive advantage. To gain deeper understanding of collaborative consumption, sustainability branding, value chain and international competitive advantage, the different terms will be examined.

Method: This thesis uses a qualitative method with a deductive approach. In order to gather empirical data, semi structured interviews has been conducted.

Conclusions: By implementing collaborative consumption as a value adding service or in cooperation with other companies, firms can promote sustainability as core value and gain international competitive advantage. Thus, by implementing collaborative consumption and promote sustainability firms will be cool in the big pool. 

Place, publisher, year, edition, pages
2015. , 64 p.
Keyword [en]
International business, international competitive advantage, competitive advantage, sharing economy, collaborative consumption, collaborative economy, sustainability, sustainability brand, value chain, demand chain
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-45756OAI: oai:DiVA.org:lnu-45756DiVA: diva2:846992
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2015-08-21 Created: 2015-08-18 Last updated: 2015-08-21Bibliographically approved

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How to be cool in the big pool(1056 kB)321 downloads
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CiteExportLink to record
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  • apa
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