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Marknadsplanering, en utmaning för bilåterförsäljare: En studie om hur ekonomisk information & budgetering påverkar marknadsplanering inom bilbranschen.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Market planning, a challange for car retailers (English)
Abstract [en]

This study gives a understanding how car retailers structure and decide their marketing activities by using a marketing plan. We also integrate budgeting and using of economic information as a supplement for structure the marketing plan. In this study we analyze if there is any different between two different car retailers located in Sweden and how they use their marketplan. 

Place, publisher, year, edition, pages
2015. , 80 p.
Keyword [sv]
budgetering, ekonomisk information, Marknadsplanering, bilåterförsäljare
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-45741OAI: oai:DiVA.org:lnu-45741DiVA: diva2:846709
Subject / course
Business Administration - Marketing
Educational program
Retail and Service Management Programme, 180 credits
Supervisors
Examiners
Available from: 2015-08-18 Created: 2015-08-17 Last updated: 2015-08-18Bibliographically approved

Open Access in DiVA

fulltext(1077 kB)207 downloads
File information
File name FULLTEXT01.pdfFile size 1077 kBChecksum SHA-512
c31cfd4e04b3532476842960287fb9c51883437bf0184b7b26ebe52c784e2610b95fa7eaa2a2896039fce975948e9ae95d6fb92e65da1fb05727eeb251ceaa08
Type fulltextMimetype application/pdf

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Ekfeldt, CarlLorentzon, Martin
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf