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Marknadsplanering, en utmaning för bilåterförsäljare: En studie om hur ekonomisk information & budgetering påverkar marknadsplanering inom bilbranschen.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Market planning, a challange for car retailers (English)
Abstract [en]

This study gives a understanding how car retailers structure and decide their marketing activities by using a marketing plan. We also integrate budgeting and using of economic information as a supplement for structure the marketing plan. In this study we analyze if there is any different between two different car retailers located in Sweden and how they use their marketplan. 

Place, publisher, year, edition, pages
2015. , 80 p.
Keyword [sv]
budgetering, ekonomisk information, Marknadsplanering, bilåterförsäljare
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-45741OAI: diva2:846709
Subject / course
Business Administration - Marketing
Educational program
Retail and Service Management Programme, 180 credits
Available from: 2015-08-18 Created: 2015-08-17 Last updated: 2015-08-18Bibliographically approved

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fulltext(1077 kB)122 downloads
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Type fulltextMimetype application/pdf

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Ekfeldt, CarlLorentzon, Martin
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