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Bankkontorens existens: en studie om online-bankings påverkan på fysiska bankkontor
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte: Syftet med denna studie är att identifiera hur framfarten av online-banking påverkar de fysiska kontoren.

Metod: Vår studie har genomförts med en kvalitativ metod och en abduktiv ansats. Valet av datainsamlingsmetod  resulterade i semistrukturerade intervjuer. Urvalet för respondenterna har varit litet med bara 9 respondenter. Respondenterna valdes strategiskt och utefter vad som fanns att tillhandahålla. Vi använder både personal på bankkontor och bankkunder.

Teoretiskt referensram: Utgångspunkten för vår studie är tidigare genomförd forskning på relaterade ämne. Även beslutsteorier och forskning om hur individer reagerar på förändring har legat till grund för vår studie. Dessutom använder vi oss av teorin diffusion of an innovation.

Slutsats: Resultatet av denna studie blev att vi identifierade ett cirkulärt händelseförlopp när det gäller förhållandet mellan online-banking och bankkontor. Utefter analyser av de semistrukturerade intervjuerna kom vi även fram till att de fysiska bankkontoren fortfarande behövs både ur kunders och bankers perspektiv.

Abstract [en]

Purpose: The purpose with this study is to identify how the online-banking services has a impact on the physical branch offices.

Methodology: The research strategy for our study has been of a qualitative nature and with a abductive approach. We have been using semi-structured interviews to collect our empirics. Our selection of respondents is fairly small with only 9 respondents. There has been an strategic selection of respondents. We are using both staff at branch office and banking customers.

Theoretical Approach: The base for our study is earlier research on similar subjects. We have also been using decision making theories and proven research about how individuals react on changes. Furthermore, we are using the diffusion of innovation theory.

Conclusions: The result of our study is that we identified a circular course of event that describe the relationship between online-banking services and bank offices. The analysis that was made on the semi-structured interviews shows that the branch offices still is desirable both from customers and from banks.

Place, publisher, year, edition, pages
2015. , 66 p.
Keyword [en]
Branch office, bank, Internet banking, online-banking
Keyword [sv]
Bankkontor, bank, Internetbank, online-banking
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-14448OAI: oai:DiVA.org:hkr-14448DiVA: diva2:845954
Educational program
Degree of Bachelor of Science in Business and Economics
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2015-08-14 Created: 2015-08-13 Last updated: 2015-08-14Bibliographically approved

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Green & Johansson (2015) - Examensarbete(872 kB)266 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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