Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Belöningssystem som styrmedel för kvalitetsmål: En studie om den svenska telekombranschen
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2015 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Reward systems as a tool for strategic aim on quality goals : A study of the Swedish telecommunication industry (English)
Abstract [sv]

Telekombranschen står inför flera utmaningar, fokuset för den här studien handlar om utmaningen med kvalitetsmål. För den här studien blev det naturligt att undersöka problematiken genom att studera de anställda inom branschen. Den här studien utforskar vad som motiverar de anställda att arbeta kvalitativt med de tjänster som erbjuds kunderna, studien fokuserar på fem olika ledare i fem olika organisationer och anställda med olika säljandebefattningar. Studien undersöker belöningssystem och hur dessa är tänkta att motivera medarbetare att nå sina målbilder men även om organisationerna tenderar att lyfta fram vissa mål framför andra. I studien används både semistrukturerade intervjuer samt ett kvantitativt enkätutskick för att samla in data. Studien baseras på etablerade teorier inom marknadsföring, management samt psykologi. Det empiriska datamaterialet analyserades med stöd från teorierna vilket gav slutsatsen att belöningssystemen i branschen tyder på att vara missriktade i den utsträckning att det kan ha en påverkan på medarbetarnas motivation och deras driv för att arbeta för en hög kvalitet.

Abstract [en]

The telecommunication industry stands before many challenges, the focus in this essay is based on the quality goal challenges. In this study the natural way to explore this challenge is to investigate the employees working with sales in the industry. This essay explores what motivates the employees to work for high quality in the services they provide to the customers. The study focus on the relationship between the leaders and the employees of the industry. This study explore the reward systems and how the systems intend to motivate the employees to reach their goals and if there is any differences in how the goals that tend to be of greater importance to the organizations. In this study both semi-structured interviews as well as a quantitative survey is used to complement each other in order to collect data. The essay is based on different established theories in management, marketing and behaviorist studies. The analysis compared the empirical data with our theories which gave us the conclusion that reward systems in this industry may be misdirected in the case of motivating and rewarding employees to work for quality goals.

Place, publisher, year, edition, pages
2015.
Keyword [en]
reward systems, strategic aim, quality, motivation, telecommunication industry
Keyword [sv]
belöningssystem, målbild, kvalitet, motivation, telekombranschen
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-583OAI: oai:DiVA.org:hb-583DiVA: diva2:843611
Subject / course
Företagsekonomi - Civilekonom
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2015-08-21 Created: 2015-07-29 Last updated: 2015-08-21Bibliographically approved

Open Access in DiVA

VT2015CE37(926 kB)536 downloads
File information
File name FULLTEXT01.pdfFile size 926 kBChecksum SHA-512
de76b19840075ff4bc22b26ac620c2741250fc475a7fb273d29025705bfc8addc5c0ed01ae23342b51c33dc2df4a8509cb4bcf67225fa013013f7ae798329d3d
Type fulltextMimetype application/pdf

By organisation
Faculty of Textiles, Engineering and Business
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 536 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 717 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf