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LEAN-BASED ENTERPRISE GAMIFICATION: Realization of effective gamification in an enterprise context
University of Skövde, School of Informatics. Scania IT.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesisAlternative title
GAMIFICATION CORPORATIVA BASEADA EM LEAN : Aplicação de Gamification eficiente num contexto empresarial (Portuguese)
Abstract [en]

This thesis uses two frameworks for effective gamification and makes a realization of part of them, with the aim of proposing a stage before gamification itself: the enterprise anticipation of gamification, which can be either of optimism or apathy. It can reveal to an enterprise willing to foster people’s motivation which gamification elements are more likely to succeed due to the uncertainties that the concept still carries. A survey was used as an instrument to measure people’s expectations towards game elements to increase the psychological satisfaction according to the Self Determination Theory, and shaped by an instrument to measure maturity in lean. The result of the survey in a company showed that there is an overall interest in gamification elements to increase autonomy and competence, but not relatedness, and also that even if people are aware of a gamification project their expectations are not significantly different from those who are not. Future studies should compare if the anticipation towards game elements are correspondent with the actual feelings when using a gamified solution.

Place, publisher, year, edition, pages
2015. , 48 p.
Keyword [en]
gamification expectation, apathy measurement, flow anticipation, effective gamification, player-centered design, gamification optimism, gamification indifference, gamification anticipation
National Category
Interaction Technologies Information Systems, Social aspects Human Aspects of ICT
URN: urn:nbn:se:his:diva-11312OAI: diva2:843457
Educational program
Serious Games - Master's Programme
2015-06-04, Master's Crib, Högskolevägen Box 408 - 541 28, Skövde, 17:54 (English)
Available from: 2015-10-01 Created: 2015-07-28 Last updated: 2015-10-01Bibliographically approved

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Freitas, Clayton
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