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Exploring brands celebrity endorsement on Facebook
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 74 p.
Keyword [en]
Celebrity endorsement, Brand loyalty, Congruence, Social media, Advertising campaign, Advertising effectiveness, Facebook, Consumers interactions, Brand relationship, Posting, Commenting, Tag.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-37164OAI: oai:DiVA.org:kau-37164DiVA: diva2:843055
Subject / course
Business Administration
Educational program
Master Programme in Service Management: Master (60 ECTS credits)
Supervisors
Examiners
Available from: 2015-08-12 Created: 2015-07-24 Last updated: 2015-08-12Bibliographically approved

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fulltext(8785 kB)506 downloads
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File name FULLTEXT01.pdfFile size 8785 kBChecksum SHA-512
86532c8d9bed17dba16cc64f873ad6983449cf10fa661adea6e5be012fa7063c8d78414ae461a0cdb6526fb20a4a35b82862fbea5102ea22cacb4f159d60c174
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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