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Kommersialiseringen i Aftonbladet: En kvantitativ innehållsanalys om kommersialiseringens framfart i tidningen Aftonbladet under helger/röda dagar
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay is about commercialization as a concept and expression in journalism, since there is a concern that what sells is what have been put on the agenda. 

Journalisms main purpose is to provide citizens with an insight into the world beyond their own experiences and give people a social perspective. Commercial materials are often available in many different media, some people say that the commercialization threaten democracy and impair quality journalism.  

As more people choose to consume and read the newspaper over the weekend the purpose of this essay is to examine if the commercialization increased in the newspaper Aftonbladet during weekends / holidays, and to investigate how much the commercialization takes place in the newspaper. We also wanted to see which news topic that permeated the newspaper. Through a quantitative content analysis we investigated the empirical material gathered during 14 days (230415-060515) of the daily press Aftonbladet, where the advertisements and articles were analyzed units. Altogether, it became 1115 units of analysis that showed that the commercialization increased by 6% during weekends / holidays. The survey also showed that the newspaper Aftonbladet consists of nearly half commercialization and the news topic entertainment and ads were the dominant subjects. With agenda setting theory and priming we were able to analyze and discuss what was found.

Place, publisher, year, edition, pages
2015. , 44 p.
Keyword [en]
Commercialization, weekends, Daily Press, Agenda Setting Theory, Priming, Aftonbladet, Quantitative content analysis, Media, Journalism, Newspaper
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-45540OAI: diva2:842881
Educational program
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Available from: 2015-07-23 Created: 2015-07-23 Last updated: 2015-07-23Bibliographically approved

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