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How do SMEs Remain Resilient when Operating within Turbulent Markets?: A Case Study of Five Swedish SMEs Internationalized within the MENA Region
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

With the increasing globalization, large as well as small and medium sized enterprises

(SMEs) are seeking for international opportunities to grasp further growth. Seeing it

from another perspective, the emerging markets are creating the needed platform for

absorbing such opportunities making these markets attractive. When moving operations

to emerging markets as a form of internationalization, companies face many challenges

within the foreign markets that affect the international activities of the companies.

Managing to overcome these challenges, while maintaining a resilient position, might

not be an easy task to apply within turbulent markets.

 

The purpose of this study is thus to explore how market turbulences affect the

international activities of Swedish SMEs operating in countries within the MENA

region. In addition to that, the study examines some crucial factors that can impact the

resilience of these SMEs during turbulences. The study is conducted through a

qualitative case study examining five Swedish SMEs operating in countries within the

MENA region. The examination is applied on empirical findings collected from the case

companies through interviews.

 

The theoretical framework of the study includes theories within the internationalization

process theory while highlighting arguments on resilience and other crucial factors.

After analyzing the empirical findings, while comparing it with the given theories, the

study resulted in analysis and conclusion. The study concludes that the factors that

enable companies to remain resilient during times of turbulences within the MENA

region include, the knowledge that a company has, managing the psychic distance and

cultural differences, and the ability to balance between the path dependency of the firm,

while considering the dynamic capabilities of the company. Further, the resources could

be seen as factors that enhance the resilience and hinder it at the same time. As for the

network and relationship factor, the result indicates that this factor is not with a great

value to remaining resilient.

Keywords

SMEs, Market Turbulence, Resilience, Emerging Markets, MENA Region,

Internationalization of SMEs, International Activities

Place, publisher, year, edition, pages
2015.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-45510OAI: oai:DiVA.org:lnu-45510DiVA: diva2:842229
Subject / course
Business Administration - Marketing
Educational program
International Business Strategy, Master Programme 60 credits
Supervisors
Examiners
Available from: 2015-08-12 Created: 2015-07-17 Last updated: 2015-08-12Bibliographically approved

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