The purpose of this thesis is to gain a deeper insight of in which ways Swedish SMEs are
dependent on their network when entering into Vietnam. In the introductory chapter there
is a description of why it is interesting with the phenomenon globalization and of why
Vietnam is an interesting market. This is followed by a discussion of the importance of
network. The research question that evolved from this is: In what ways are Swedish SMEs
dependent on their business network relationships when entering Vietnam?
In the literature review the revised Uppsala model helps to gain a great knowledge of the
importance of network when internationalizing. Furthermore, the core concept network is
discussed from different angles. From this discussion we identified the following core
concepts: embeddedness, complexity of relationships, network position, structure and
bonds and trust and commitment, which the conceptual framework is based on. In the
methodology chapter the approach, method and design that are used in this thesis are
explained, together with the operationalization and an introduction of the respondents and
the companies that they represent.
In the empirical findings, the information gathered from different interviews is presented.
The chapter about the empirical findings is structured based on the concept from the
literature review, but also from the respondents, in order for the reader to easy be able to
follow. This is followed by the analysis in which the respondents’ answers are compared to
each other and then towards the conceptual framework. Lastly, the conclusion with the
answer of the research question, implications and recommendations and suggestions for
future research is stated.
The main conclusions from this study are:
• Swedish SMEs are dependent on their network when entering Vietnam.
• Swedish SMEs are dependent on being locally anchored since it facilitates the
interaction with the market.
• Swedish SMEs are dependent on their network concerning travelling,
communicating and interacting.
• Swedish SMEs are dependent on their local personnel when conducting business in
• Swedish SMEs are not dependent concerning obtaining institutional and political
relationships when entering Vietnam.
2015. , 71 p.
Network, International Business, Relationships, Vietnam, Emerging markets, Southeast Asia, Sweden, SMEs, Embeddedness, Dependency, Connectedness, Bonds, Trust, Commitment, Interdependence