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Good Morning Vietnam!: A case study concerning Swedish SMEs dependency of a local network when entering the Vietnamese market
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to gain a deeper insight of in which ways Swedish SMEs are

dependent on their network when entering into Vietnam. In the introductory chapter there

is a description of why it is interesting with the phenomenon globalization and of why

Vietnam is an interesting market. This is followed by a discussion of the importance of

network. The research question that evolved from this is: In what ways are Swedish SMEs

dependent on their business network relationships when entering Vietnam?

In the literature review the revised Uppsala model helps to gain a great knowledge of the

importance of network when internationalizing. Furthermore, the core concept network is

discussed from different angles. From this discussion we identified the following core

concepts: embeddedness, complexity of relationships, network position, structure and

bonds and trust and commitment, which the conceptual framework is based on. In the

methodology chapter the approach, method and design that are used in this thesis are

explained, together with the operationalization and an introduction of the respondents and

the companies that they represent.

In the empirical findings, the information gathered from different interviews is presented.

The chapter about the empirical findings is structured based on the concept from the

literature review, but also from the respondents, in order for the reader to easy be able to

follow. This is followed by the analysis in which the respondents’ answers are compared to

each other and then towards the conceptual framework. Lastly, the conclusion with the

answer of the research question, implications and recommendations and suggestions for

future research is stated.

The main conclusions from this study are:

• Swedish SMEs are dependent on their network when entering Vietnam.

• Swedish SMEs are dependent on being locally anchored since it facilitates the

interaction with the market.

• Swedish SMEs are dependent on their network concerning travelling,

communicating and interacting.

• Swedish SMEs are dependent on their local personnel when conducting business in


• Swedish SMEs are not dependent concerning obtaining institutional and political

relationships when entering Vietnam.

Place, publisher, year, edition, pages
2015. , 71 p.
Keyword [en]
Network, International Business, Relationships, Vietnam, Emerging markets, Southeast Asia, Sweden, SMEs, Embeddedness, Dependency, Connectedness, Bonds, Trust, Commitment, Interdependence
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-45504OAI: diva2:842151
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Available from: 2015-08-26 Created: 2015-07-16 Last updated: 2015-08-26Bibliographically approved

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