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Boat insurance from the customer’s perspective: A study on what aspects private policyholders value most in Swedish insurance companies
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (English)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

People play a major role in the marketing of services, due to the fact services are intangible, and customers look for ways to determine the quality of services. Since services differ from physical goods, service providers need to understand how they affect their organizations. Furthermore, the criterion for satisfaction is different and the customer participates in the process, hence the interest to study this more thoroughly. 

Place, publisher, year, edition, pages
2015. , 100 p.
Keyword [en]
Insurance company, insurance industry, policyholders, claim adjuster, insurance related factors, service quality, customer communication, customer expectations, customer perception, trust, customer satisfaction, customer loyalty
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-45500OAI: oai:DiVA.org:lnu-45500DiVA: diva2:842002
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2015-07-16 Created: 2015-07-16 Last updated: 2017-05-12Bibliographically approved

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