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Interior Design as a way to Convey Corporate Visual Identity
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: Corporate Visual Identity (CVI) is a tool that consist of five main components: the corporate name, logo, font type, color palette and slogan/tagline. The CVI can be implemented on different carriers such as signage, interior elements and printed wear. However, the role of Interior Design as a carrier of CVI is not yet established. 

Purpose: To establish the role of Interior as a carrier of Corporate Visual Identity

Methodology: In this study a qualitative research was conducted, with a cross-sectional research design. The empirical data was collected through qualitative interviewing. The analysis was conducted through categorization of meanings and patternmatching.

Conclusion: The company’s environment is a vital factor for organizations when displaying the idea of itself to its customers, but the specific role that the interior has as a carrier of Corporate Visual Identity (CVI) has been a rather neglected subject in academic research. This study contains empirical evidence that confirms that the interior has a vital role as a carrier of CVI and that it is significant for maintaining consistency. Interior design that conveys CVI is not a cost, it is an investment; it creates an added value for the company and its customers that can be several times higher than the amount that the company invests in it.

Place, publisher, year, edition, pages
2015. , 53 p.
Keyword [en]
Interior Design, Corporate Visual Identity, CVI, Corporate Identity, Physical Environment, Consistency
Keyword [sv]
Inredning, Visuell Identitet, Företagsidentitet, Fysisk miljö
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-45479OAI: diva2:841833
Subject / course
Business Administration - Marketing
Available from: 2015-08-05 Created: 2015-07-15 Last updated: 2015-08-05Bibliographically approved

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