Mediernas femtio nyanser: En kvantitativ studie om hur svensk tryckpress har gestaltat BDSM i nyhetsbevakningen av Femtio nyanser
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The aim with this bachelor thesis was to gain a greater understanding for the power media holds in today’s society. To approach this we used a quantitative content analysis, were we analyzed 102 articles from Swedish printing press. This was made to be able to say something about how the media har created a hype around Fifty Shades as a phenomenon, and also to illustrate how Fifty Shades depiction of BDSM has been framed in the news coverage. We used the framing theory and the theory of media hype to reach the resulte that showed that media has created a hype around Fifty Shades. This indicate that the framing of the phenomenon has changed.
Place, publisher, year, edition, pages
2015. , 41 p.
Femtio nyanser, Fifty Shades, BDSM, svensk tryckpress, gestaltningsteorin, mediers makt, kvantitativ innehållsanalys
Media and Communications
IdentifiersURN: urn:nbn:se:lnu:diva-45419OAI: oai:DiVA.org:lnu-45419DiVA: diva2:841142
Subject / course
Media and Communications Science
Media Management Programme, 180 credits
Ringfjord, Britt-Marie, Universitetsadjunkt
Ekelin, Annelie, Prefekt