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Sinnesmarknadsföring: Homestyling av bostäder- en multisensorisk upplevelse
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Sensory marketing : homestyling - a multisensory experience (English)
Abstract [sv]

Abstrakt

Titel: Sinnesmarknadsföring - Homestyling av bostäder - en multisensorisk upplevelse

Utgivning: 15-05-29 Författare: Emma Kléen och Malin Karlsson

Handledare: Dan Halvarsson

Examinator: Stefan Lagrosen

 

Problemformulering: Hur använder sig homestylister av sinnena för att skapa en multisensorisk upplevelse och vilka sinnen kombineras oftast?

Syfte: Undersöka hur homestylister kan bidra till en så bra upplevelse som möjligt under visningar av bostäder med hjälp av sinnena.

Metod: Studien är en flerfallstudie och bygger på sju semistrukturerade intervjuer. Den är av kvalitativ karaktär och har en deduktiv ansats.

Slutsats: Homestylister verkar använda sig av sinnena vid visning av bostäder både på ett medvetet och omedvetet sätt. De sinnen som används mest medvetet tycks vara syn och känsel. När dessa samspelar kan en multisensorisk upplevelse uppstå som kan öka chanserna för att en potentiell köpare genomför ett köp.

 

Nyckelord

Sinnesmarknadsföring, multisensorisk upplevelse, upplevelser, homestyling, helhetsupplevelse.

Abstract [en]

Abstract

Titel: Sensory marketing -  homestyling - a multisensory experience

Utgivning: 15-05-29 Författare: Emma Kléen och Malin Karlsson

Handledare: Dan Halvarsson

Examinator: Stefan Lagrosen

 

Problem definition: How do the homestylist use the senses to create a multisensory experiences and which senses are combined the most?

Purpose: Investigating how interior homestylist contributes to enhance the experience through the senses when a broker shows a real estate to potential buyers. 

Method: The study is a multiple case study and is built up on seven semi-structured interviews. It is of qualitative character and has a deductive approach.

Conclusion: The homestylist seem to use the senses during showings of real estate, both on a conscious and unconscious way. The study shows that eye vision and tactility is the most used senses. The home stylist uses these senses in a strategic way to enhance the experience of the real estate.  When at least two senses interact a multisensory experience can be created and this can increase the chances that a potential buyer makes a purchase of a real estate.

 

Keywords

Sensory marketing, multisensory experience, experience, homestyling, overall experience.

Place, publisher, year, edition, pages
2015. , p. 72
Keywords [en]
Sensory marketing, multisensory experience, experience, homestyling, overall
Keywords [sv]
Sinnesmarknadsföring, multisensorisk upplevelse, upplevelser, homestyling, helhetsupplevelse.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-45401OAI: oai:DiVA.org:lnu-45401DiVA, id: diva2:840643
Subject / course
Business Administration - Marketing
Supervisors
Examiners
Available from: 2015-08-05 Created: 2015-07-08 Last updated: 2015-08-05Bibliographically approved

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