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Rather than love, than money, than faith… give me likes!: En kvalitativ studie kring framställandet av jaget på sociala medier då det offentliga och privata möts.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this study is to examine how people act and respond to the different aspects given/experienced when using social media platforms. The investigation is a qualitive study based on eight interviews with media-students aged between 23 to 25 at the Linneaus university, Sweden. The theoretical frame of the study is founded on the theory of Goffmans studies regarding the presentation of self.

The investigation shows that the respondents act acordingly to the different roles as described by Goffman, althogh there´s a difference when compared to common face-to-face interaction since the option to choose which impressions to give is bigger when interacting through social media channels.

Place, publisher, year, edition, pages
2015. , 39 p.
Keyword [en]
Social media, personal branding, Goffman, private and public, identity, society of attention
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-45375OAI: diva2:840338
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Available from: 2015-07-20 Created: 2015-07-07 Last updated: 2015-07-20Bibliographically approved

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Type fulltextMimetype application/pdf

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Palmér, SofiaBjurman, Jonas
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