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Esoko and WhatsApp Communication in Ghana: Mobile Services such as Esoko and WhatsApp in Reshaping Interpersonal Digital Media Communication in Ghana
Blekinge Institute of Technology, Faculty of Computing, Department of Technology and Aesthetics.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The predominant use of mobile media such as SMS and MIM across various sectors in Ghana is incontrovertibly influencing and reshaping interpersonal communications. This paper looked at the use of the Esoko SMS and WhatsApp MIM platforms and how the use of these two dominant platforms are enhancing and reshaping digital communication in the rural and urban Ghana respectively, as barriers of socioeconomic factors limits the use of sophisticated technologies in the rural setting. This is done by employing Madianou and Miller's notion of polymedia” to draw on the moral, social and the emotional use of mobile media in enacting interpersonal relationships and communications whilst keeping in focus the recursive repercussions.

Place, publisher, year, edition, pages
2015. , 45 p.
Keyword [en]
Mobile Telephony, Polymedia, Interpersonal Communication, Mobility, Appropriation, Social Change, Pervasive Media, Africa, Ghana, WhatsApp, MIM, Esoko, SMS
National Category
Media and Communications
URN: urn:nbn:se:bth-10424OAI: diva2:840276
Subject / course
DK1410 Bachelor Thesis in Digital Culture and Communication
Educational program
DKGDK Digital Culture and Communication
2015-05-28, BTH, Karlskrona, 15:00 (English)
Available from: 2015-07-21 Created: 2015-07-07 Last updated: 2015-07-21Bibliographically approved

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