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The Impact of Brand Extension on Profitability: A Case Study of Friends Arena
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015.
Keyword [en]
Brand extension, Stadium, Profitability
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-28584OAI: oai:DiVA.org:mdh-28584DiVA: diva2:840068
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Examiners
Available from: 2015-08-17 Created: 2015-07-06 Last updated: 2015-08-17Bibliographically approved

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The Impact of Brand Extension on Profitability(1050 kB)879 downloads
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File name FULLTEXT01.pdfFile size 1050 kBChecksum SHA-512
5fd21a222bce15b17d8eb7d61fc358bfa9566ffff841c1b11a7ac919c35bc8703155f7abed7109778c4811598e31a9f642a551e9e6cf12637e18d9166f65e5b6
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • en-GB
  • en-US
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  • nn-NO
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