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Storytelling for Sustainability Practitioners: Supporting the Communication for Strategic Sustainable Development
Blekinge Institute of Technology, Faculty of Engineering, Department of Strategic Sustainable Development.
Blekinge Institute of Technology, Faculty of Engineering, Department of Strategic Sustainable Development.
Blekinge Institute of Technology, Faculty of Engineering, Department of Strategic Sustainable Development.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The general awareness of the sustainability challenge and the urgency to act is increasing. However, the actions being taken do not seem to be sufficient, nor the communication about sustainability effective enough, to ensure a sustainable future. For our research, we looked at the work of sustainability practitioners using a scientifically robust framework called the Framework for Strategic Sustainable Development (FSSD). The research focuses on the interaction between the sustainability practitioner and the audience when communicating the FSSD. It is guided by its central inquiry, how the practice of storytelling can support sustainability practitioners in their work context. A literature review and a total of 13 interviews with sustainability and storytelling practitioners comprise the basis for this analysis. Based on our findings we map out the current practices of storytelling used by sustainability practitioners in the field and offer recommendations with the intention of enhancing this practice. Our research showed that sustainability practitioners practice and benefit from storytelling throughout their work in various ways. We consider this research with all its limitations as an awareness raiser and invitation to deepen the conversation and the exchange of experience and knowledge around the topic of storytelling for sustainability. 

Place, publisher, year, edition, pages
2015.
Keyword [en]
Storytelling, Sustainability Practitioners, Communication for Sustainability, Framework for Strategic Sustainable Development (FSSD), Sustainability Challenge
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:bth-954OAI: oai:DiVA.org:bth-954DiVA: diva2:839722
Subject / course
SL2505 Thesis, Strategic Leadership towards Sustainability
Educational program
SLASL (Master programme in Strategic Leadership towards Sustainability
Supervisors
Examiners
Available from: 2015-07-06 Created: 2015-06-17 Last updated: 2015-07-06Bibliographically approved

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Department of Strategic Sustainable Development
Communication Studies

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • de-DE
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Output format
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