Change search
ReferencesLink to record
Permanent link

Direct link
What are the affordances fostered by social media for amateurs artists?
Blekinge Institute of Technology, Faculty of Computing, Department of Technology and Aesthetics.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The research engages the use of social media sites for musicians with a focus on Facebook. It determines which are the advantages the platform makes available for musicians, allowing them to employ Do It Yourself strategies of production, audience relationship management and self-management. The importance of audience response and demographics allow any musician integrate keen insight into the content delivery and thus, optimize their management accordingly. This thesis will establish the affordances that engage what aspects and uses of Facebook are changing the way amateurs operate. The research appropriates the context of professionalism to the variable of knowledgeability, know-how, and Stebbins’ (1977) seven variables (confidence, perseverance, continuation commitment, preparedness and self-conception) in order to note a definition of the modern amateur in contrast to professionals.

Place, publisher, year, edition, pages
2015. , 44 p.
Keyword [en]
social media, new media, affordances, music industry, amateurization, uses and gratifications, networking, identity
National Category
Media Studies
URN: urn:nbn:se:bth-10401OAI: diva2:839721
Subject / course
DK1410 Bachelor Thesis in Digital Culture and Communication
Educational program
DKGDK Digital Culture and Communication
Available from: 2015-08-24 Created: 2015-07-04 Last updated: 2015-08-24Bibliographically approved

Open Access in DiVA

fulltext(804 kB)119 downloads
File information
File name FULLTEXT01.pdfFile size 804 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Cuenca, Juan
By organisation
Department of Technology and Aesthetics
Media Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 119 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 512 hits
ReferencesLink to record
Permanent link

Direct link