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#nofilter: En studie om vardagsretuschering på Instagram
Linnaeus University, Faculty of Arts and Humanities, Department of Design.
Linnaeus University, Faculty of Arts and Humanities, Department of Design.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The main theme of this essay was; How does Instagram affect their users when it comes to everyday retouching and today’s ideal of beauty, and are there any differences between age and gender?

To answer this question, the everyday retouching of the Instagram users selfies (self-portrait) was investigated and charted, to see how it affecting today’s ideal of beauty.

 

We used a quantitative method and conducted an empirical study that was rooted in the Encoding/Decoding-model of Stuart Hall, Gidden’s theory of structuration, Cooley’s ”looking-glass self”, Lippman’s triangle, together with previous research and a web survey that was targeted to a random selection of Instagram users. The study contained a total of 194 self-recruiting respondents. We deemed it necessary to conduct this study, as it addressed an important topic that might be linked to the current fixation on appearance and today's ideal of beauty.

 

The results showed that Instagram has a particular impact on its users when it comes to everyday retouching. The majority of respondents used Instagram’s built-in tools for their editing/retouching process. Our results also showed that half of the women edited/retouched their selfies. About half of the men who responded to the web survey edited/retouched their selfies. The clearest result of the study was that younger individuals had a tendency to edit/retouch their selfies more frequently.

Abstract [sv]

Temat för uppsatsen var; Hur påverkar Instagram sina användare när det gäller vardagsretuschering och dagens skönhetsideal, samt finns det några skillnader mellan ålder och kön?

Syftet var att undersöka och kartlägga Instagram användarnas vardagsretuschering och hur det påverkar dagens skönhetsideal, med fokus på användarnas selfies.

 

Vi använde oss av en kvantitativ metod och utförde en empirisk studie som utgick från Encoding/Decoding- modellen av Stuart Hall, Giddens strukturering teori, Cooleys ”spegeljaget”, Lippmans triangel, tillsammans med tidigare forskning och en webbenkätundersökning som riktade sig till ett slumpmässigt urval av Instagrams användare. Studien hade sammanlagt 194 självrekryterande respondenter. Vi tyckte att det var viktigt att genomföra denna studie, då den innehöll ett relevant ämne som möjligtvis kan ha koppling till rådande utseendefixering och dagens skönhetsideal.

 

Undersökningens resultat visade att Instagram har en viss påverkan på sina användare när det gäller vardagsretuschering. En majoritet av respondenterna använde Instagrams inbyggda verktyg i sin redigerings/retuscherings process.

Vårt resultat visade även att hälften av kvinnorna redigerade/retuscherade sina selfies. Av de män som svarade redigerade/retuscherade cirka hälften sina selfies. Det tydligaste resultatet av studien var att de yngre har en tendens att redigera/retuschera sina selfies oftare. 

Place, publisher, year, edition, pages
2015. , 72 p.
Keyword [en]
Instagram, everyday retouching, selfie, filters, editing, retouching, beauty ideals, social media, mkv
Keyword [sv]
Instagram, vardagsretuschering, selfie, filter, redigering, retuschering, skönhetsideal, sociala medier, mkv
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-45267OAI: oai:DiVA.org:lnu-45267DiVA: diva2:839035
Subject / course
Media and Communications Science
Educational program
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Supervisors
Examiners
Available from: 2015-07-21 Created: 2015-07-01 Last updated: 2015-07-21Bibliographically approved

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