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Köpcentrumförvaltning -Mjuka värdens påverkan på avkastningen
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Shopping enter management -Impact of soft values on financial returns (English)
Place, publisher, year, edition, pages
Keyword [en]
Shopping centre, customer flows, image, customer experiences, tenant mix, digital possibilities, Word of Mouth
Keyword [sv]
Köpcentrum, kundflöde, image, upplevelser, hyresgästsammansättning, digitala möjligheter, Word of Mouth
National Category
Engineering and Technology
URN: urn:nbn:se:kth:diva-170592Archive number: 279OAI: diva2:838996
Available from: 2015-07-01 Created: 2015-07-01 Last updated: 2015-07-01Bibliographically approved

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fulltext(669 kB)83 downloads
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File name FULLTEXT01.pdfFile size 669 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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