Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE credits
With a growing number of connected devices and an increased market penetration for wireless
and cellular technologies, it has become more and more important to understand how new
technologies can be leveraged in existing markets to further understand their overall impact on
society as a whole. This master thesis aims to investigate potential business opportunities for a
new communications technology within an existing market. This new technology, known as
LTE-Broadcast, is an evolution of cellular 4G technologies, which allows content to be
broadcasted throughout a cellular network. The thesis focuses on the digital signage market and
uses it as context in which to investigate potential business opportunities. Digital signage, in
short, refers to the use of digital screens as a medium for communication. This thesis therefore
intends to understand how LTE-Broadcast can be leveraged as a viable business option within
the digital signage market by perusing both a global and national perspective of the market.
By investigating and analyzing a global perspective and a national perspective, in the form of the
Swedish digital signage market, a clear picture of the value LTE-Broadcast can generate within
digital signage is achieved. This, consequently, allows for the identification and conceptualizing of
a viable business model for Mobile Network Operators (MNOs) while leveraging LTE-Broadcast
in the digital signage market. The research, conclusively, allows for a clear understanding of the
Ultimately, the understanding of the technology’s viability within a given market will influence its
successful adoption in society and its potential utilization by MNOs to create a sustainable
competitive advantage within the digital signage market.
2014. , 69 p.