Hot hands or Cold feet of e-Auction Consumers:Aspects of Affect, Construal, Risk and Temporality.
Blekinge Institute of Technology, School of Management2007 (English)Conference paper (Refereed) Published
The paper explores affective, construal and risk aspects of consumer’s judgments and deci-sions at the point of purchasing in e-auctions. Using an eBay example, the paper investigates applicability of psychological theory, revealing a nuanced view of consumer behavior. Obser-vations regarding concert ticket and car sales were utilized in exploring the phenomena. The observations indicated concert tickets to have a sharper raise in prize in comparison to the cars sold, as the auction got close to an ending. Furthermore, the research showed that automatic bidders won most of the auctions. The findings are discussed in terms of a proposed psycho-logical perspective.
Place, publisher, year, edition, pages
Affective processes, decision making, judgment, e-auction, temporality, risk
Human Aspects of ICT Psychology Business Administration
IdentifiersURN: urn:nbn:se:bth-8862Local ID: oai:bth.se:forskinfo11A58CAE29BBD7BEC12573B80053D166ISBN: 978-1-877156-29-9OAI: oai:DiVA.org:bth-8862DiVA: diva2:836618
Anzmac New Zeeland