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Hot hands or Cold feet of e-Auction Consumers:Aspects of Affect, Construal, Risk and Temporality.
Responsible organisation
2007 (English)Conference paper (Refereed) Published
Abstract [sv]

The paper explores affective, construal and risk aspects of consumer’s judgments and deci-sions at the point of purchasing in e-auctions. Using an eBay example, the paper investigates applicability of psychological theory, revealing a nuanced view of consumer behavior. Obser-vations regarding concert ticket and car sales were utilized in exploring the phenomena. The observations indicated concert tickets to have a sharper raise in prize in comparison to the cars sold, as the auction got close to an ending. Furthermore, the research showed that automatic bidders won most of the auctions. The findings are discussed in terms of a proposed psycho-logical perspective.

Place, publisher, year, edition, pages
Dunedin, 2007.
Keyword [en]
Affective processes, decision making, judgment, e-auction, temporality, risk
National Category
Human Aspects of ICT Psychology Business Administration
URN: urn:nbn:se:bth-8862Local ID: 978-1-877156-29-9OAI: diva2:836618
Anzmac New Zeeland
Available from: 2012-09-18 Created: 2007-12-21 Last updated: 2015-06-30Bibliographically approved

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Svensson, Martin
Human Aspects of ICTPsychologyBusiness Administration

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ReferencesLink to record
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