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Power and Prejudice? A Discourse Analytic Approach to Exploring the Language of Flexibility in the Software Development Industry
Responsible organisation
2007 (English)Conference paper, Published paper (Refereed) Published
Abstract [en]

Flexibility has stolen into the marketing lexicon in recent years to engage scholars in analysis, theorising and philosophising around definitions and models. We propose a philological approach to analysing the development of flexibility ideology through explicating meaning from everyday conversations of managers in one of the most dynamic industries in the modern world, the telecommunications industry. Interviews were conducted on a conversational basis with six chief executive officers of software development companies serving the telecommunications industry and located in South East Sweden. The research shows the application of the discourse analytic in revealing the purpose and complexity of flexibility repertoire.

Place, publisher, year, edition, pages
Dunedin, 2007.
Keyword [en]
Flexibility, Discourse, Interpretative Repertoires
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-8558Local ID: oai:bth.se:forskinfo7C1054FE317C6C3AC125748A0027149DOAI: oai:DiVA.org:bth-8558DiVA: diva2:836285
Conference
ANZMAC 2007
Available from: 2012-09-18 Created: 2008-07-18 Last updated: 2015-06-30Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf