Change search
ReferencesLink to record
Permanent link

Direct link
Power and Prejudice? A Discourse Analytic Approach to Exploring the Language of Flexibility in the Software Development Industry
Responsible organisation
2007 (English)Conference paper (Refereed) Published
Abstract [en]

Flexibility has stolen into the marketing lexicon in recent years to engage scholars in analysis, theorising and philosophising around definitions and models. We propose a philological approach to analysing the development of flexibility ideology through explicating meaning from everyday conversations of managers in one of the most dynamic industries in the modern world, the telecommunications industry. Interviews were conducted on a conversational basis with six chief executive officers of software development companies serving the telecommunications industry and located in South East Sweden. The research shows the application of the discourse analytic in revealing the purpose and complexity of flexibility repertoire.

Place, publisher, year, edition, pages
Dunedin, 2007.
Keyword [en]
Flexibility, Discourse, Interpretative Repertoires
National Category
Business Administration
URN: urn:nbn:se:bth-8558Local ID: diva2:836285
Available from: 2012-09-18 Created: 2008-07-18 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(41 kB)10 downloads
File information
File name FULLTEXT01.pdfFile size 41 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 10 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 22 hits
ReferencesLink to record
Permanent link

Direct link