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Market Intelligence: Building Strategic Insight
Responsible organisation
2009 (English)Book (Other academic)
Abstract [en]

Market Intelligence provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Additionally, it gives the reader some of the analytical tools used to analyze both micro and macro factors in the organization’s environment to better predict future outcomes and help decision making. The field of competitive intelligence is studied by a diverse research community. Contributions are made to aid states on a national, regional and local level (Public Intelligence), the military (Military Intelligence), non-profit organizations (NPO Intelligence) and private companies (Private Intelligence). However, these contributions are mostly done in isolation, even though all these fields of study have much in common. The authors build their insight on these various schools as well as practical applications and provide the essential insights to aid management thinking.

Place, publisher, year, edition, pages
Copenhagen: Copenhagen Business School Press , 2009.
Keyword [en]
Market Intelligence, Business Intelligence, Competitive Intelligence
National Category
Business Administration
URN: urn:nbn:se:bth-8305Local ID: 978-87-630-0202-8OAI: diva2:836012
Chinese translation available 2010Available from: 2012-09-18 Created: 2008-12-09 Last updated: 2015-06-30Bibliographically approved

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