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Storytelling for Digital Magazines: A study of successful cases within tablet publishing
KTH, School of Computer Science and Communication (CSC).
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Digital magazines change the corner stones of what a magazine is. When print restrictions no

longer apply in the digital sphere the possibilities and space can seem to be endless. This study

explores in what manners existing successful magazines are publishing their content in digital

tablet versions. Through interviews with publishers, the study also investigates the work process

and the production of digital editions. Findings from the study show that content in digital

magazines are very much the same as in printed versions, but to a high extent have interactive

additions in order to further enhance the experience and make it tailored for the tablet. Except

for interactive additions are also more images and rich media added such as video, audio and

animations. The explored titles have undergone adjustments to both content and formatting to

better fit the tablet platform.

The organisations behind the titles studied have made structural changed within their

organisation as a result of requirements from the new publishing channels. The biggest change

can be seen in those publishing houses with several titles. When the product was just print media

each title had their own work process and staff, which does not apply to digital productions.

Digital magazine production is rather spin-off departments or companies designated to make the

digital editions where the digital production can work without interference from the general

organisation where print media still is the biggest revenue source.

Place, publisher, year, edition, pages
2013. , 99 p.
National Category
Media and Communication Technology
URN: urn:nbn:se:kth:diva-170446OAI: diva2:835972
Available from: 2015-06-30 Created: 2015-06-30 Last updated: 2015-06-30Bibliographically approved

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