How Application Integration, Security Issues and Pricing Strategies in Business Intelligence Shape Vendor Differentiation
Blekinge Institute of Technology, School of Management2009 (English)Conference paper (Refereed) Published
This paper is investigating, through a mixed-method research combining interviews and an online survey, how BI vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by having individual definitions of what BI is. Buyers should therefore compare vendors through the vendor’s definition of Business Intelligence. Security issues were mainly user centric and pricing strategies implied that vendors approach buyers in a similar way where they offered standardized software bundles that could require some degree of customization in order for the buyer to derive the maximum benefit from the applications. It can be deduced from the obtained results that the most competitive BI vendors are acting more homogenous towards buyers when they offer their products and handle customers, compared to niche BI vendors.
Place, publisher, year, edition, pages
Stockholm: ECIS , 2009.
Business Intelligence, Software production, Application Integration, Pricing Strategies, Security Issues, Definitions
Business Administration Economics
IdentifiersURN: urn:nbn:se:bth-7842Local ID: oai:bth.se:forskinfoA7A296803EE99FF4C12576E000447DD0OAI: oai:DiVA.org:bth-7842DiVA: diva2:835509
The 3rd European Competitive Intelligence Symposium