Change search
ReferencesLink to record
Permanent link

Direct link
How Application Integration, Security Issues and Pricing Strategies in Business Intelligence Shape Vendor Differentiation
Responsible organisation
2009 (English)Conference paper (Refereed) Published
Abstract [en]

This paper is investigating, through a mixed-method research combining interviews and an online survey, how BI vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by having individual definitions of what BI is. Buyers should therefore compare vendors through the vendor’s definition of Business Intelligence. Security issues were mainly user centric and pricing strategies implied that vendors approach buyers in a similar way where they offered standardized software bundles that could require some degree of customization in order for the buyer to derive the maximum benefit from the applications. It can be deduced from the obtained results that the most competitive BI vendors are acting more homogenous towards buyers when they offer their products and handle customers, compared to niche BI vendors.

Place, publisher, year, edition, pages
Stockholm: ECIS , 2009.
Keyword [en]
Business Intelligence, Software production, Application Integration, Pricing Strategies, Security Issues, Definitions
National Category
Business Administration Economics
URN: urn:nbn:se:bth-7842Local ID: diva2:835509
The 3rd European Competitive Intelligence Symposium
Available from: 2012-09-18 Created: 2010-03-08 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(106 kB)12 downloads
File information
File name FULLTEXT01.pdfFile size 106 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Business AdministrationEconomics

Search outside of DiVA

GoogleGoogle Scholar
Total: 12 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 43 hits
ReferencesLink to record
Permanent link

Direct link