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How Application Integration, Security Issues and Pricing Strategies in Business Intelligence Shape Vendor Differentiation
Responsible organisation
2009 (English)Conference paper, Published paper (Refereed) Published
Abstract [en]

This paper is investigating, through a mixed-method research combining interviews and an online survey, how BI vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by having individual definitions of what BI is. Buyers should therefore compare vendors through the vendor’s definition of Business Intelligence. Security issues were mainly user centric and pricing strategies implied that vendors approach buyers in a similar way where they offered standardized software bundles that could require some degree of customization in order for the buyer to derive the maximum benefit from the applications. It can be deduced from the obtained results that the most competitive BI vendors are acting more homogenous towards buyers when they offer their products and handle customers, compared to niche BI vendors.

Place, publisher, year, edition, pages
Stockholm: ECIS , 2009.
Keyword [en]
Business Intelligence, Software production, Application Integration, Pricing Strategies, Security Issues, Definitions
National Category
Business Administration Economics
Identifiers
URN: urn:nbn:se:bth-7842Local ID: oai:bth.se:forskinfoA7A296803EE99FF4C12576E000447DD0OAI: oai:DiVA.org:bth-7842DiVA: diva2:835509
Conference
The 3rd European Competitive Intelligence Symposium
Available from: 2012-09-18 Created: 2010-03-08 Last updated: 2015-06-30Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf